Top Ten Tips for Successful Arts PR
- Plan ahead with the Press Planner (this is on the homepage)
- Create several campaigns for each show in Your Campaigns according to deadlines e.g. Long Leads, Medium Leads, Short Leads and a Hot List as well.
- Research our media directories really well to find relevant press for your show add them to the campaigns by lead-time.
- Only add regional press who cover the actual area of your event so you don't waste time.
- Go through the online sections of the arts media carefully. Follow the links to sites where you add your own event and upload your own images.
- Review your press material regularly. If you don't get much response to the first press release and images then change it.
- Think long and hard about subject lines. We all use these to decide which emails to open.
- Send out small, targetted campaigns to press in time for their deadlines.
- Get on the telephone! All the numbers are listed and speak to all the key journalists.
- Use the Follow-Up List function in Your Campaigns and make notes on all your conversations. And one more ....
- Email everyone with a reminder about the preview the day before as many people just forget and phone the hotlist up too!
Share YOUR tips with us! Send us an email at subs@artsmediacontacts.co.uk
